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Discover our proprietary, double opted in, consumer panels in Latin America, Africa, The Middle East and Asia
We put ourselves in our respondents’ shoes and build virtual personas for each audience we interact with.
EMPATHY
We buy media targeted to real human beings, based on behavior we expect each target audience to have.
BEHAVIOUR
We use machine learning to validate and improve our targeting, constantly learning from every point of data we collect.
ADAPTATION
We start by understanding other human beings. We put ourselves in our respondents’ shoes, and start asking basic questions - what would I do, eat, drink, search for, engage with, download, snap, chat, tweet, pin, swipe left or to the right, where would I spend most of my time and doing what, what would motivate me to take surveys for the world’s largest brands. We build these virtual personas for each audience we interact with.
We take this knowledge and apply it to buy media targeted to real human beings across a vast array of online media properties, based on the behaviors we expect these individuals to have. We apply industry standards of quality and de-duplication to these massive media buys in order to deliver genuine, engaged consumers ready and willing to interact with our clients’ surveys.
We learn continuously. We validate our targeting assumptions with every interview we deliver, constantly learning from both what worked and, equally important, what didn’t. This new set of knowledge is then fed back to the original personas, allowing us to continuously expand our understanding of consumers, with every project that we run.
Makes sure Empato's financial health is top priority for everyone. Even during team buildings.
Chief empathist, drives Empato’s mad focus on client and respondent delight
Drives Empato's infrastructure and technology agenda that keep our lifeline flowing at 200 beats per minute
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Translates Empato’s strategy, ambition, and an obsessive focus on quality, technology and automation into beautifully crafted lines of code
Drives Empato’s research on research agenda, always testing and probing ways to engage consumers and drive quality of sample we deliver to our clients’ projects
Makes sure Empato's financial health is top priority for everyone. Even during team buildings.
Chief empathist, drives Empato’s mad focus on client and respondent delight
Drives Empato's infrastructure and technology agenda that keep our lifeline flowing at 200 beats per minute
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Drives Empato’s research on research agenda, always testing and probing ways to engage consumers and drive quality of sample we deliver to our clients’ projects
Translates Empato’s strategy, ambition, and an obsessive focus on quality, technology and automation into beautifully crafted lines of code.
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