ASK THE NEXT 3 BILLION
Discover our proprietary, double opted in, consumer panels in Latin America, Africa, The Middle East and Asia
Ask the next 3 billion
How it works
How it works
We put ourselves in our respondents’ shoes and build virtual personas for each audience we interact with.
EMPATHY
We buy media targeted to real human beings, based on behavior we expect each target audience to have.
BEHAVIOUR
We use machine learning to validate and improve our targeting, constantly learning from every point of data we collect.
ADAPTATION
empathy
We start by understanding other human beings. We put ourselves in our respondents’ shoes, and start asking basic questions - what would I do, eat, drink, search for, engage with, download, snap, chat, tweet, pin, swipe left or to the right, where would I spend most of my time and doing what, what would motivate me to take surveys for the world’s largest brands. We build these virtual personas for each audience we interact with.
behavior
We take this knowledge and apply it to buy media targeted to real human beings across a vast array of online media properties, based on the behaviors we expect these individuals to have. We apply industry standards of quality and de-duplication to these massive media buys in order to deliver genuine, engaged consumers ready and willing to interact with our clients’ surveys.
adaptation
We learn continuously. We validate our targeting assumptions with every interview we deliver, constantly learning from both what worked and, equally important, what didn’t. This new set of knowledge is then fed back to the original personas, allowing us to continuously expand our understanding of consumers, with every project that we run.
Empathy. Behaviour. Adaptation. We call it the EBA loop. It’s our DNA. It's why we're different from the crowd. It’s why we’re Empato.
Empathy. Behaviour. Adaptation. We call it the EBA loop.
Ovidiu
Ovidiu
Co-Founder, CFOMakes sure Empato's financial health is top priority for everyone. Even during team buildings.
ovidiu@empato.com
Alexandra
Alexandra
Co-founder, CCOChief empathist, drives Empato’s mad focus on client and respondent delight
Christian
Christian
Co-Founder, CTODrives Empato's infrastructure and technology agenda that keep our lifeline flowing at 200 beats per minute
Andreea
Andreea
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Oana
Oana
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Adriana
Adriana
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Bogdan
Marius
Marius
Web DeveloperTranslates Empato’s strategy, ambition, and an obsessive focus on quality, technology and automation into beautifully crafted lines of code
Dr. Stefan
Dr. Stefan
Research ScientistDrives Empato’s research on research agenda, always testing and probing ways to engage consumers and drive quality of sample we deliver to our clients’ projects
Ovidiu
Co-Founder, CFO
Ovidiu
Co-Founder, CFOMakes sure Empato's financial health is top priority for everyone. Even during team buildings.
Alexandra
Co-founder, CCO
Alexandra
Co-founder, CCOChief empathist, drives Empato’s mad focus on client and respondent delight
Christian
Co-Founder, CTO
Christian
Co-Founder, CTODrives Empato's infrastructure and technology agenda that keep our lifeline flowing at 200 beats per minute
Andreea
Project Manager
Andreea
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Oana
Project Manager
Oana
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Adriana
Project Manager
Adriana
Project ManagerKeeps Empato’s clients happy by managing data collection projects on time and to spec and budget
Dr. Stefan
Research Scientist
Dr. Stefan
Research ScientistDrives Empato’s research on research agenda, always testing and probing ways to engage consumers and drive quality of sample we deliver to our clients’ projects
Bogdan
CEO
Marius
Web Developer
Marius
Web DeveloperTranslates Empato’s strategy, ambition, and an obsessive focus on quality, technology and automation into beautifully crafted lines of code.
