How it works

How it works

Empathy

empathy


We start by understanding other human beings. We put ourselves in our respondents’ shoes, and start asking basic questions - what would I do, eat, drink, search for, engage with, download, snap, chat, tweet, pin, swipe left or to the right, where would I spend most of my time and doing what, what would motivate me to take surveys for the world’s largest brands. We build these virtual personas for each audience we interact with.

behavior

behavior


We take this knowledge and apply it to buy media targeted to real human beings across a vast array of online media properties, based on the behaviors we expect these individuals to have. We apply industry standards of quality and de-duplication to these massive media buys in order to deliver genuine, engaged consumers ready and willing to interact with our clients’ surveys.

adaptation

adaptation


We learn continuously. We validate our targeting assumptions with every interview we deliver, constantly learning from both what worked and, equally important, what didn’t. This new set of knowledge is then fed back to the original personas, allowing us to continuously expand our understanding of consumers, with every project that we run.

Empathy. Behaviour. Adaptation. We call it the EBA loop.
It’s our DNA. It's why we're different from the crowd.

It’s why we’re Empato.

Empathy. Behaviour. Adaptation. We call it the EBA loop.

Ovidiu

Co-Founder, CFO
Ovidiu

Ovidiu

Co-Founder, CFO

Makes sure Empato's financial health is top priority for everyone. Even during team buildings.

Alexandra

Co-founder, CCO
Alexandra

Alexandra

Co-founder, CCO

Chief empathist, drives Empato’s mad focus on client and respondent delight

Christian

Co-Founder, CTO
Christian

Christian

Co-Founder, CTO

Drives Empato's infrastructure and technology agenda that keep our lifeline flowing at 200 beats per minute

Andreea

Project Manager
Andreea

Andreea

Project Manager

Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget

Oana

Project Manager
Oana

Oana

Project Manager

Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget

Adriana

Project Manager
Name

Adriana

Project Manager

Keeps Empato’s clients happy by managing data collection projects on time and to spec and budget

Dr. Stefan

Research Scientist
Dr. Stefan

Dr. Stefan

Research Scientist

Drives Empato’s research on research agenda, always testing and probing ways to engage consumers and drive quality of sample we deliver to our clients’ projects

Bogdan

CEO
Bogdan

Bogdan

CEO

Drive’s Empato’s growth and product roadmap

Marius

Web Developer
Marius

Marius

Web Developer

Translates Empato’s strategy, ambition, and an obsessive focus on quality, technology and automation into beautifully crafted lines of code.